In our personal life and professional life, we need to communicate to connect. We feel connected when we feel acceptance.
Acceptance and openness encourages closeness and intimacy to blossom. Effective communication forms the cornerstone of successful relationships.
One powerful concept in making meaningful connections with those we care about is John Gottman's theory of "Bids for Attention."
What are Bids for Attention (Attempts to Connect)?
Bids for attention are small or significant gestures we make to connect with others. These can be anything that ranges from subtle, indirect actions to direct requests for connection. They play a crucial role in building and maintaining strong relationships.
Most people use all 5 bids for attention, multiple times in a day. For each of your attempts to connect with someone (spouse, child, co-worker, best friend, neighbour) there will be a positive or negative response.

5 Types of Bids for Attention (Attempts to Connect)
1. Verbal Bids: - Example: "How was your day, love?" - These involve spoken words aimed at starting a conversation or showing interest. 2. Non-verbal Bids: - Example: A warm smile or a gentle touch. - These are gestures or expressions that convey affection or interest without words. 3. Playful Bids: - Example: Suggesting a spontaneous date night, sharing a private joke, teasing, or engaging in activities together. - These are fun, light-hearted attempts to create joy and connection. 4. Affectionate Bids: - Example: Hugs, kisses, or gentle touches. - These physical displays of affection reinforce emotional closeness. 5. Supportive Bids: - Example: Offering assistance, encouragement, or empathy in response to a partner's needs or emotions. - These show care and support, reinforcing a sense of partnership and understanding.
3 Responses to Bids for Attention(Attempts to Connect)
In each interaction, a person can respond in one of three ways; acceptance, dismissively or harshness 1. Turning Toward: - Responding with openness and acceptance. - This nurtures intimacy and strengthens the relationship. 2. Turning Away: - Ignoring or dismissing the bid. - This creates distance and can weaken the connection. 3. Turning Against: - Responding with negativity. - This breeds conflict and can harm the relationship.
15Examples of Responding to Bids for Attention (Attempts to Connect)
Turning Toward Turning toward involves responding to a partner's bid with interest and positivity, fostering connection and intimacy. 1. Verbal Bid: - Bid: "How was your day, love?" - Turning Toward: "It was good, thanks for asking. How about yours?" 2. Non-verbal Bid: - Bid: A warm smile or a gentle touch. - Turning Toward: Smiling back and placing a hand on their shoulder. 3. Playful Bid: - Bid: Suggesting a spontaneous date night. - Turning Toward: "That sounds like a great idea! Where should we go?" 4. Affectionate Bid: - Bid: A hug or a kiss. - Turning Toward: Hugging or kissing back warmly. 5. Supportive Bid: - Bid: "I'm feeling really stressed about work." - Turning Toward: "I'm sorry to hear that. Is there anything I can do to help?"

Turning Away Turning away involves ignoring or dismissing a partner's bid, creating emotional distance and weakening the connection. 1. Verbal Bid: - Bid: "How was your day, love?" - Turning Away: "Fine." (with a distracted or uninterested tone) 2. Non-verbal Bid: - Bid: A warm smile or a gentle touch. - Turning Away: Not acknowledging the smile or touch, continuing to look at your phone. 3. Playful Bid: - Bid: Suggesting a spontaneous date night. - Turning Away: "I'm too tired for that." 4. Affectionate Bid: - Bid: A hug or a kiss. - Turning Away: Not responding to the hug or kiss, remaining unengaged. 5. Supportive Bid: - Bid: "I'm feeling really stressed about work." - Turning Away: "Everyone gets stressed. You'll be fine."

Turning Against Turning against involves responding to a partner's bid with negativity or hostility, leading to conflict and emotional harm. 1. Verbal Bid: - Bid: "How was your day, love?" - Turning Against: "Why do you always ask me that? Can't you see I'm busy?" 2. Non-verbal Bid: - Bid: A warm smile or a gentle touch. - Turning Against: "Stop touching me, I'm not in the mood." 3. Playful Bid: - Bid: Suggesting a spontaneous date night. - Turning Against: "Why do you always want to do things at the last minute? It's so annoying." 4. Affectionate Bid: - Bid: A hug or a kiss. - Turning Against: "Why are you being so clingy? Give me some space." 5. Supportive Bid: - Bid: "I'm feeling really stressed about work." - Turning Against: "You always complain about work. Just deal with it."

By understanding and recognizing these 3 different types of responses, we can make conscious choices to turn toward our loved ones, to nurture stronger and more positive relationships.
The Emotional Bank Account
Recognizing and positively responding to bids for attention makes deposits into the Emotional Bank Account of the relationship. During times of stress and conflict, having a storehouse of positive emotions helps buffer the strain, leading to healthier, more resilient relationships.
The Importance of Responses
The way partners respond to each other's bids for attention (attempts to connect) is a strong indicator of the quality and longevity of their relationship.
Positive responses create deeper connections, while negative or dismissive responses can erode trust and intimacy, which leads to straining the relationship.
TOP TIP for breathing life back into your relationships
To enhance your communication, look for bids for attention and respond with openness and attention. This simple practice can make a significant difference in the quality of your relationships.
What was your biggest **Aha moment** from this concept? Let me know!.
Newsletter
Subscribe to the newsletter and stay in the loop! By joining, you acknowledge that you'll receive our newsletter and can opt-out anytime hassle-free.
Conduit Family Services | Copyright © 2025
Website built by UpLevel CODE